10 Health and Wellness Trends Coming in 2025

by Melissa Chichester

As we look to the future of health and wellness, new trends continue to shape the way we approach our well-being. 

Here are 10 hot trends for 2025 that promise to inspire healthier habits and enhance overall wellness.

1. Longevity and healthy aging

Living longer and better is top of mind for many. This year, more people are taking proactive steps to support their health, from balanced diets to targeted supplements and regular exercise. A focus on wellness early in life has become the key to graceful, healthy aging.

2. Smart devices and wearable technology

From rings that track sleep quality to smartwatches counting steps and monitoring heart rates, wearable technology is becoming more advanced. These devices help users personalize their health goals, offering real-time feedback and insights to keep them motivated and on track.

3. NAD supplements


NAD (nicotinamide adenine dinucleotide) plays a key role in converting food into cellular energy. Puritan’s Pride® NAD Support supplement features niacinamide (Vitamin B-3), a B-complex vitamin that supports metabolism, heart health, and skin health.* For those looking to support their metabolic functioning, NAD supplements are an exciting addition to the wellness landscape.* Learn more about NAD Support here.

4. Limiting sugar

The trend of reducing sugar in diets continues to rise, with 76% of Americans actively avoiding it according to the 2024 Food & Health Survey. Limiting sugar intake is a key step toward improving diet quality and managing overall health.

5. Mobile exercise apps

Workouts are becoming more flexible than ever. Mobile exercise apps allow users to exercise on their own schedules, often without any equipment, making fitness accessible to everyone—whether at home or on the go.

6. Functional wellness drinks

Adaptogenic drinks infused with collagen, magnesium, and other health-boosting ingredients are gaining popularity. These beverages may offer focused energy and cognitive support. Probiotic drinks and green superfood drinks like Green Source Life’s Greens® Concentrated Superfood Formula also support overall well-being.*

7. Gut health

Gut health remains a cornerstone of wellness. From fermented foods to supplements, people are increasingly seeking ways to support their digestive systems.* Curious to learn more? Check out Probiotic 10 with Vitamin D. It delivers over 20 billion live cultures and 10 strains of probiotics and supports digestive and immune health.*

8. Digital detoxing

As our lives become more digital, the need to unplug and recharge has become essential. Whether you dedicate a day to no screens or step away from social media, digital detoxes are a growing form of self-care.

9. Sexual health and wellness

Once a taboo topic, sexual health and wellness is now more openly discussed, with a growing range of products designed to improve education and health in this area. 

10. Collagen supplements

Collagen supplements are surging in popularity as it begins to become known for its role in joint and skin health.  Puritan’s Pride® Collagen Peptides Powder Type I & III provides amino acids important for the bones, joints and skin.*

Always speak with your healthcare practitioner before trying a new supplement.

Health trends evolve, but they’re often built on past ideas. To see how today’s top trends compare with previous years, check out our earlier lists! 

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.